Foreign trade website development
A foreign trade website is a company website built on your own domain for overseas buyers. Unlike a listing on a B2B marketplace, the source code, visitor data and inquiry records belong to you, and the site can attract buyers directly through Google search.
When a manufacturer needs a website of their own
- Platform traffic costs are rising year on year, and every competitor is listed beside you
- Your products need a consistent English brand identity, not just a storefront page
- You want inquiry records and buyer data to stay with your company
- You exhibit at overseas trade shows and need a site to receive that traffic
- You are running Google Ads and need somewhere for the clicks to land
- Buyers search your company name and find nothing official
What is included
| Deliverable | What it covers |
|---|---|
| English corporate website | Homepage, product centre, applications, about us and contact — structured around how buyers evaluate a supplier |
| Multilingual versions | Additional languages with proper hreflang configuration and separate URL structures |
| Product catalogue system | Categories, specification tables, multiple images, downloadable PDF datasheets |
| Inquiry system | Inquiry forms, email notification and spam protection, with source tracking |
| Backend and training | A content management system your team can operate, plus documentation and a handover session |
| Source code delivery | All program files and the database, transferred to your ownership |
| Launch service | DNS configuration, SSL certificate, overseas hosting deployment and indexing submission |
What it costs
Published prices, not a range held back for a sales call. Each additional language version is 20% of the website price.
| Package | Scope | Price | Delivery |
|---|---|---|---|
| Marketing website (custom) | Custom homepage plus standard inner pages, up to 50 images prepared, full source code, SSL, global CDN, inquiry forwarding and live chat | ¥6,800 first year ¥800/year renewal | 15 working days |
| Premium custom website | Custom homepage plus four custom inner pages, design director involvement, up to 100 images | ¥9,800 first year | 25 working days |
| Fully custom website | Whole site developed to your specification, up to 200 images | ¥19,800 first year | 35 working days |
| Additional language | English or minor-language version with localized pages, added to an existing site | 20% of website price per language | With the build |
Prices in CNY and exclude advertising spend and third-party costs. Domain, smart DNS, US server, SSL, CDN and twelve months of fault maintenance are included. See the full price list →
Technical standard
This is the part that determines whether the site still performs in three years. It is also what we are happy to be judged on.
- Hand-written HTML, CSS and JavaScript — no page builders generating redundant markup
- Semantic structure with a single H1 per page and a logical heading hierarchy
- Structured data (Organization, Service, FAQ, Breadcrumb) so search engines and AI tools can read the site accurately
- Mobile-first layout tested on phones, tablets and desktop
- hreflang and separate URL paths for each language, avoiding duplicate content between versions
- Overseas hosting with CDN option for fast loading in target markets
- Google Search Console and GA4 configured before handover
We are probably not the right supplier if
- You need the lowest possible price and the website is not expected to generate business
- You require a promise of specific ranking positions rather than a defined set of target keywords
- The project must launch within a week and all content has to be invented by the supplier
Being clear about this saves both sides time.
Questions buyers ask us first
How long does it take to build an English website?
A standard English corporate website typically takes 15 to 45 working days from the first meeting to launch. The main variables are the number of pages, the number of language versions, and how quickly you can supply product specifications and images.
How many languages should we add?
It depends on where you actually sell. Common combinations are English plus Spanish for Latin America and southern Europe, English plus Russian for the CIS region, and English plus Arabic for the Middle East. Adding a language means translating product content and configuring SEO for it — a site that only translates the interface rarely earns search traffic in that language.
WordPress or custom development?
WordPress launches faster and your team can maintain it easily, which suits manufacturers with a clear product range and a limited budget. Custom development gives full control over page structure, performance and functionality without plugin overhead, which suits companies treating the website as a long-term brand asset. We provide both and will recommend based on your product structure and internal capacity.
Where should the server be located?
For overseas buyers we recommend hosting outside mainland China or on a cloud provider with global nodes. Server location affects how quickly buyers can open the site and how Google evaluates the experience. US, German and Singapore nodes are common choices, usually combined with a CDN for static assets.