How pricing works
Website pricing is not a single number, and any supplier quoting one before understanding your products is guessing. Here is exactly what determines the cost, what a quotation covers, and where the boundaries are.
The four factors
1. Page count and design complexity
A five-page corporate site and a forty-page catalogue with custom illustrations are different projects. Page templates that repeat — for example one product page design used fifty times — cost far less per page than unique designs.
2. Number of languages
Each additional language requires translation, its own SEO configuration and, in most cases, maintenance. A three-language site is not three times the cost of a one-language site, but it is significantly more than one.
3. Functionality
Inquiry forms and a content management system are standard. Beyond that, costs rise with dealer portals, multi-currency pricing, member areas, ERP integration and online payment.
4. Content production
If you supply finished English text, cost stays low. If we must research, write and translate product content and application pages, that work is quoted separately and transparently.
Project types
We quote after scoping, but the table below shows what each type of project involves so you can judge which fits your business.
| Project type | Suited to | Typical scope | Indicative price |
|---|---|---|---|
| Standard English corporate website | Manufacturers with a clear product range selling through platforms, exhibitions and referrals | 8–15 pages, product catalogue, inquiry system, CMS | On request — issued after scoping |
| Multilingual brand website | Manufacturers selling into several regions who need more than one language | 15–30 pages, 2–4 languages, hreflang configuration | On request — issued after scoping |
| Inquiry-focused custom website | B2B exporters competing on technical capability rather than price | Application pages, specification libraries, case studies, deep English content | On request — issued after scoping |
| Google SEO retainer | Companies with an existing website that need sustained organic traffic | Monthly technical and content work, Search Console and GA4 reporting | Monthly or annual fee |
| GEO / AI visibility service | Companies wanting accurate AI representation and measurable AI visibility | Structured data, source consistency, citable content, monthly testing | Monthly or annual fee |
What a quotation includes
Included
- Design, front-end and back-end development
- Content management system and handover training
- Assistance with domain and hosting purchase
- SSL certificate configuration
- Deployment and search engine indexing submission
- Twelve months of fault maintenance from launch
Not included
- Third-party costs: domain registration, hosting, business email, paid stock imagery
- New functionality requested after the contract scope is agreed
- Ongoing content publishing and SEO work, unless quoted as a separate retainer
- Translation into languages not listed in the scope
Payment
| Stage | Payable | Trigger |
|---|---|---|
| First payment | Agreed percentage of the project fee | On contract signature, before design begins |
| Final payment | Remaining balance | After acceptance testing, before or at launch |
| Retainers | Billed monthly or annually in advance | Per the retainer agreement |
Exact percentages and currencies are stated in the contract. We invoice in RMB by default and can discuss other arrangements for overseas clients.
Get an itemised quotation
Tell us your product range, target markets and how many languages you need. You will receive a breakdown showing what each part of the project costs.