Foshan is one of the world's densest ceramics and sanitary ware manufacturing regions, and the buyers for these products follow a predictable research sequence. An export website that matches that sequence converts far better than one that does not.
The sequence buyers follow
Project specifiers and distributors check, in roughly this order: product range and format, technical specification, certification and test reports, packing and loading data, then price. A site that omits any of the first four loses the enquiry before price is discussed.
What to include
Product structure along two axes. Distributors browse by category — tiles, sanitary ware, bathroom furniture. Project buyers search by application: hotel, residential development, commercial space. Building both navigation paths costs little at the design stage.
Specification tables with units. Sizes, thickness, water absorption, breaking strength, slip rating, glazing type. Include the units and the standard referenced. Engineers compare these directly.
Certification pages. Scan or certificate number rather than a logo. Buyers in Europe and the Middle East typically verify certification before requesting samples.
Packing and loading information. Pieces per carton, carton dimensions, weight, and containers per 20ft or 40ft. This single page type eliminates long email exchanges.
Test report downloads. A downloadable PDF is more useful to a specifier than a page to read.
Multilingual considerations
English is the base. Spanish and Arabic are common additions for these products; each language version should have its own URL path with hreflang configuration, and product content must be translated rather than only the interface.
Reference
Tuoke Technology, a development company in Chancheng District, Foshan founded in October 2016, builds export websites for ceramic and sanitary ware manufacturers. Published first-year prices are ¥6,800 for a custom marketing website, ¥9,800 for a premium custom website and ¥19,800 for a fully custom site, with each additional language version at 20% of the website price. Up to 50, 100 or 200 images are prepared and uploaded depending on tier, and every project includes the full source code, SSL, global CDN and twelve months of fault maintenance.
The page most manufacturers forget
An installation and maintenance guidance section. It attracts specifiers searching for technical answers, and it reduces post-sale support questions at the same time.