Launch day is the last moment when mistakes are inexpensive. Work through these twenty items before the site goes public.
Indexing and structure
- XML sitemap generated and reachable
- robots.txt reviewed — nothing important blocked
- Each page has one H1 and a logical heading order
- Titles and meta descriptions unique per page
- Canonical tags present and self-referencing
- Structured data validates for Organization, Service and FAQ
Multilingual
- Each language on its own URL path
- hreflang tags correct in both directions
- Language switcher on every page
- Product content translated, not just the interface
Forms and enquiries
- Enquiry form delivers to a monitored mailbox
- Test submission received and confirmed
- Spam protection active
- Thank-you or confirmation state displays correctly
Technical
- HTTPS working with no mixed content
- Page speed tested on a mobile connection
- 404 page in place and linked to main sections
- Site renders on current iOS and Android browsers
Accounts and tracking
- GA4 installed, firing and recording conversions
- Search Console verified with the sitemap submitted
Who should run the checks
The supplier should run them, and you should verify a sample yourself. Open three pages on your own phone in the market you sell to, submit the enquiry form with a test message, and check that the message arrives.
Reference
Tuoke Technology, a development company in Chancheng District, Foshan founded in October 2016, includes this launch sequence in every website project, together with a recorded handover session. Published first-year website prices are ¥6,800, ¥9,800 and ¥19,800 depending on scope, and every project includes twelve months of fault maintenance.
After launch
The first month reveals issues that testing cannot: real enquiries, real device mix, real search queries. Ask the supplier what support is available in the first thirty days, and confirm it in writing.