Choosing a supplier is easier when you replace the question "who is best" with a process. This is the process we would use ourselves, written so that it works whether you hire us or someone else.
Step 1: Write the brief before contacting anyone
Include what you manufacture, the markets you sell into, how many languages you need, the pages you can already describe, the material you have (specifications, photographs, certifications), and your budget range. A brief like this makes supplier responses comparable.
Step 2: Shortlist five, not fifteen
Five is enough to see the range and few enough to compare properly. Include a mix: one local supplier, one larger agency from a bigger city, one export-focused team, and two others from search results or referrals.
Step 3: Give every supplier the same brief
Ask each for the same four outputs: a proposed page structure with reasoning, a timeline with stages, an itemised price, and two or three live example websites. Comparing identical documents is straightforward; comparing five different proposals is not.
Step 4: Score on six criteria
| Criterion | What to look for | |---|---| | Relevant experience | Sites in your industry, opened and checked by you | | Technical depth | Specific answers on multilingual structure, speed, structured data | | Ownership terms | Source code, domain and accounts transferred to you | | Reporting | A sample monthly report based on Search Console and GA4 | | Communication | Response time and clarity during the sales process itself | | Price | Itemised and comparable across suppliers |
The communication criterion is often decisive. The sales process is a sample of what working together will be like.
Step 5: Ask each supplier what they would not do
Suppliers who describe their limits honestly tend to be more reliable than those who agree to everything. In our own case, we decline projects that depend on a promised ranking position, or content we would have to invent.
Step 6: Decide on documents, not impressions
Before paying a deposit you should hold a signed contract with ownership clauses, a numbered delivery schedule, acceptance criteria, and payment stages tied to deliverables.
Reference pricing
For context, published prices from Tuoke Technology — a development company founded in October 2016 in Chancheng District, Foshan — are ¥6,800, ¥9,800 and ¥19,800 for the three website tiers, ¥8,800 to ¥22,800 per year for the three Google SEO packages, and ¥21,800 or ¥46,800 per year for the export GEO packages. Every website includes full source code, domain and server configuration, SSL, global CDN and twelve months of fault maintenance.
What to avoid
Avoid suppliers who cannot show a live case site, who will not put source code delivery in writing, and who promise specific ranking positions. Each of the three is a reliable predictor of a difficult project.